The social life

When you Facebook and tweet for a living, you’ll ironically Facebook and tweet less and less about your own life.

You’ll need to double, triple and quadruple check what account you’re logged into when sending out a tweet. Your heart will skip a beat once a post is sent out and your eyes will dart to the profile photo to check if it’s your own face showing up and not a logo.

I remember a huge account once tweeting that that he was buying treats for friends and family. I recall reading a tweet about how this big brand was supposedly having a bad dream. Of course, these tweets have been since redacted–deleted within seconds of posting–but those infamous tweets will remain a favorite joke within community manager circles.

On that note, more and more, you’ll find your circle of friends to all be community managers and content writers just like you. Your concerns at dinner gatherings would be that of your extended family–your huge FB community in the thousands, and once upon a time, in the millions, in my case.

Together, you’ll exchange stories about the ups and downs of being that anonymous human being behind a brand online. Likes, shares and positive sentiment in the comments will be the basis of your daily outlook.

Often, irate customers would insult the intelligence of community managers when they grow impatient. They forget that it’s a team of actual people with feelings, families, hobbies, and interests, whose on the receiving end of all insults they boldly type out on the comments section. Little do they know that these community managers could very well be the funniest, smartest, most quirky people they’ll ever meet in their lifetime. But until you tweet with a brand’s logo as your face, in the brand voice, with the brand personality, they’ll never know what fun they’re missing. 🙂

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2 comments

  1. Ederic Eder · May 8, 2014

    I love the first line. So true.

    • sandbarista · May 8, 2014

      Then if you check out your tweets and FB posts, usually it’s still brand content. I’m pretty sure that’s true for you too!

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